CCR: MV
- How does your product use or challenge conventions AND how does it represent social groups or issues?
- How does your product engage with audiences AND how would it be distributed as a real media text?
- How did your production skills develop throughout this project?
- How did you integrate technologies – software, hardware and online – in this project?
After completing the music video, I have learned many things throughout the process. Not only for myself, but for others too. First things first, after looking at the conventions that were in the music video, I believe that the genre that was chosen was still put in place. However, it was amplified. The genre that I chose was drama, at first it was supposed to have a reminiscent feel and to really portray the sadness and drama of leaving a town. However, after a few talks and major changes to the music video, this concept was brought to a new level. The car crash at the end really made it a drama, and I think it was the perfect touch to the finish of the music video. It also constituted a cliffhanger because it was placed at the end of the video. Making the audience want to know what happens next. Overall, it added to the drama genre. My music video depicted a young girl who had no idea what was going to happen next in her life. It portrayed a girl who was entering the real world with no one but herself. In certain ways, it could apply to someone who is depressed. The girl is shown to be sorrowful and dreading leaving the only home she has ever known. Her melancholy may resonate with people suffering from depression, and the vehicle accident may appear to indicate suicidal inclinations. The music video wasn't meant to be interpreted in that way, but it came across that way.
Moving on, I think my project stands out from other projects because it has that unexpected effect on it. When watching, it might seem like it's going nowhere until it does. It builds up as the music video continues and then gets to the very thing that the audience is looking out for, something to catch their attention which was the car crash. Not only would it catch their attention, but it would make them want to rewatch. The surprising nature of it may even make some people see it as a comedy rather than a depressing drama. I would upload my music video to TikTok and release this to the public if I could. It seems like it would resonate the most with people on TikTok and go well with TikTok's style. Many people share snippets of movies, TV episodes, and occasionally entire music videos on TikTok. Therefore, this music video would fit right into what TikTok offers. In conclusion, TikTok would be my platform of choice if I had to pick one because of all the advantages I know it can offer my project. especially given how much work and dedication I put in.
The process of developing this project was frustrating but exhilarating at the same time. It felt as if I was a real director, cameraman, editor trying to perfect every single detail. Recording the Car crash was important in creating the whole music video. It set off everything that was going to come before it. It took many tries since faking a car crash is not the easiest thing to do. Trying to get the cars close as possible while making sure it didn’t actually hit was scary but also fun to do. While also making sure that the angles were perfect so the audience couldn’t tell if the cars were truly hitting or not. This scene was also the part where my true skills had to shine through. It took outside and inside views to make sure that it was clear what was about to happen. After the car crash, The outside scenes were filmed and then the house scenes. Moreover, when I say I was dedicated, I mean dedicated. I got on the floor, I was bending down, I was on chairs trying to get high angles, I had to walk super-fast, I had to keep the camera still, and I also had to tweak every single thing that the actor did to make sure that this music video that I call my masterpiece, was a masterpiece. Adjusting the actor’s position was a huge aspect of this. I had to make sure that her props were placed right, and that she was aligned in the camera. In addition, When I didn’t like something, I would make faces or I would get quite angry or frustrated. But as I continued filming with my peers, I learned that you can’t communicate with anger. You have to be understanding and communicate how you feel and what you think should be done better. You must give feedback and make sure to tell the person that they're doing a good job. It doesn’t just take one person to film a production. It takes a village and if you upset your village, your production won’t come out as you want which is not ideal.
To film, My group and I chose to use our phones. Using our phones to record videos was a wise decision for a few reasons by now. First of all, since you carry a phone with you at all times, it's really convenient. Carrying an additional camera, which might be very heavy and take up unnecessary space, is not essential. The quality was excellent because our phones are also relatively new. It was ideal for creating high exposure and getting clean images in low light. It also had a clear view. We were also able to edit our footage on our phones with ease because of the wide variety of editing tools available. Since our footage was already on our phones, we didn't need to transfer anything from another device because it provided us with convenient access. Because CapCut is familiar to us and has been used on several previous projects, we decided it only made sense to use it again for our editor of choice. The characteristics of CapCut are also excellent. It gave us all the resources we needed to produce a music video as polished as possible. For the same reason, we uploaded via blogger as well. This music video was made possible by all of these programs, and now that I've learnt everything, I know what to do and what not to do.
https://docs.google.com/document/d/18vnzey_GKn30SQFsykx9iP6aXNl6ROXaLiuk8u8NvSs/edit
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